UltraLuxe Cinemas Creates Affordable Movie Going in a Difficult Economy with New Spring Saver Specials

SCOTTSDALE, AZ – February 7, 2012 – UltraLuxe Cinemas, the flagship Arizona location of UltraStar Cinemas, is making movie going experience more affordable for the community with the introduction of Spring Saver Specials. With the current economic downturn, UltraLuxe is aiming to provide many cost-effective options for guests who may not attend the movies as frequently due to budget constraints. The new Spring Saver Specials, coupled with UltraLuxe’s existing pricing programs, ensure an affordable day or night out at the movies for guests of all ages.

Beginning February 10, customers can take advantage of the Daily Early Bird Special, where the first matinee showing of each film is only $5.00. After the first matinee showing, all seats are only $6.00 until 4 p.m. Additional upcharges for 3D films, D-BOX motion seats & Star-Class auditoriums for ages 18 and over still apply. Movie lovers can also frequent UltraLuxe Cinemas on Tuesdays and Thursdays. Every single week, these Discount Days feature a low $5.00 admission price for select films all day. UltraLuxe’s everyday pricing is very affordable, with $5.00 admission for children, and $6.00 admission for students, military and seniors all day, every day.

“Movie going has always been a beloved pastime enjoyed by all ages, but in this economy, it can be difficult to budget for recreational activities,” said Julie Bravo, vice president of advertising and marketing, UltraStar Cinemas. “Our Spring Saver Specials are meant to make movie going as affordable as possible to the communities that we serve, so guests can continue to enjoy a well-deserved day or night out at the movies!”

UltraLuxe Scottsdale Pavilions is located at 9090 E. Indian Bend Road in Scottsdale at the Pavilions at Talking Stick. The theater offers a wide array of amenities, including 11 luxurious auditoriums, D-BOX motion seats, star class auditoriums for guests 18+ with in-seat food service, and a full service Cinema Café serving gourmet movie fare, beer and wine. For a complete listing of movie show times, please visit www.UltraStarMovies.com.

About UltraLuxe Cinemas

UltraLuxe Cinemas is the flagship Arizona location of UltraStar Cinemas, Southern California’s largest privately owned movie theater group. UltraStar Cinemas is headquartered in San Diego County and operates 137 screens at 13 sites throughout Southern California and Arizona. Recognized for pioneering the digital age of cinema, UltraStar was the first theater group in the world to be fully equipped with Pure Digital Cinema® powered by DLP Cinema® technology in all of its locations. In 2009, the company also became the first to offer D-BOX motion seats, which use motion effects specifically programmed for each film to create an immersive experience for movie goers. For more information, visit www.ultrastarmovies.com.